AI Discovery Intelligence for the companies and agencies growing in a buying journey now led by AI.
© 2026 BrandCapsule
BrandCapsule scores your brand across 3 AI models — ChatGPT, Claude, and Gemini. Plans start free with the AI Discovery Snapshot, then Standard at $299/mo and Pro at $599/mo.
AI Discovery Intelligence shows whether your brand is named, compared, and recommended inside AI-generated answers, where decisions are now being shaped before a click ever happens.
BrandCapsule reveals how AI models classify your brand, which categories and personas you're associated with, and how you're positioned in real decision scenarios.
The AI Discovery Index measures your brand's AI discovery health: how often you are included, how you are positioned, and how you compare to competitors.
Because buyers aren't browsing, they're asking AI who to consider. If your brand isn't included in those answers, you're excluded before the buying process even begins.
AI is now the decision layer. It determines who gets named, who gets ignored, and who is positioned as the leader, before any direct interaction with your brand.
This isn't about ranking pages. It's about understanding and influencing how AI evaluates, compares, and recommends brands inside synthesized answers.
BrandCapsule pinpoints where you are not included in high-intent answers, where your positioning is unclear, and where competitors are outperforming you inside AI responses.
We show how competitors are being framed, when they are being recommended, and what signals are driving their advantage inside AI-generated decisions.
You can't control AI directly, but you can influence it. By strengthening your competitive signals and clarity, you increase your eligibility, inclusion, and positioning in AI answers.
BrandCapsule delivers a prioritized action plan, showing exactly what to change to improve inclusion, strengthen positioning, and increase recommendation rates over time.
AI Discovery Intelligence gives you visibility into whether your clients are included, how they're positioned, and how they're compared in real AI-driven buying scenarios.
Because AI is deciding who gets considered. If your client isn't named in AI answers, they never enter the decision set.
The AI Discovery Index benchmarks how often your clients are included and recommended, and how they compare to competitors in AI-driven decisions.
BrandCapsule shows where clients are excluded from high-intent answers, misclassified, or positioned behind competitors.
By connecting your work to inclusion, positioning, and recommendation inside AI-generated answers, the new layer where decisions are made.
From optimizing traffic to influencing decisions. The value is no longer in driving clicks, it's in shaping how AI selects and recommends brands.
By showing how competitors are being surfaced, positioned, and recommended inside AI, and why.
Offer AI discovery and decision intelligence as a strategic service layer, turning insights into ongoing optimization and advisory programs.
Shift from producing assets to shaping the decision environment, where AI determines outcomes before campaigns even engage.
Deliver continuous visibility into AI performance and ongoing optimization, making your agency essential to how clients compete and win.
BrandCapsule applies a patent-pending methodology that runs in six discrete, individually constrained stages — Extraction, Structural Analysis, Constrained Scoring, Cross-Model Validation, Aggregation, and Evidence Layer — designed to reduce the variance inherent in probabilistic AI outputs and produce reproducible, evidence-backed results.
Verification is evidence-based rather than asserted. Before we render a score we check that the AI actually named your brand: if fewer than three AI responses mention you, we render UNKNOWN rather than guess. Certain reputation signals must carry cited evidence inside the AI's own answer, or they also render UNKNOWN, and we confirm the model grounded its response in live web sources we can capture. That evidence bar is what makes the AI Discovery Index stable enough to plan against across weekly runs.
We use a proprietary, patent-pending methodology for measuring how AI models discover, compare, evaluate, and recommend brands. It combines constrained analysis, structured evaluation frameworks, cross-model validation, and evidence-backed scoring, so every number can be traced back to its source.
It also maps the source stack — the specific review sites, forums, publications, and documentation that AI models lean on when they synthesize an answer about your brand. Surfacing those sources, and showing where competitors hold them and you don't, is the core of Lab.
Third-party review sites, forums, and industry pages are where AI models often pick up brand descriptions — and every one of those descriptions becomes ground truth for future AI answers unless the drift gets caught. BrandCapsule tracks brand mentions, recommendations, and preference rankings simultaneously across ChatGPT, Claude, and Gemini in a single platform, and compares every AI-cited third-party claim to what your brand actually says about itself. When a review site describes a product line, positioning, or capability that contradicts your source of truth, the platform surfaces it as a fixable citation rather than a silent misrepresentation.
The verification runs on the same proprietary, patent-pending methodology that powers the AI Discovery Index — combining constrained analysis, structured evaluation frameworks, cross-model validation, and evidence-backed scoring, so every third-party contradiction can be traced back to the AI answer, the source URL, and the exact claim that diverges. That evidence layer is what lets BrandCapsule identify "invisible demand loss": the categories, personas, and comparison scenarios where AI is quietly recommending a competitor because a third-party citation described you wrong, and you never knew it happened.
Pricing starts with the free AI Discovery Snapshot, then two published plans: Standard at $299 USD/mo for up to 50 buyer questions tracked, and Pro at $599 USD/mo for up to 100. Both track across Claude, Gemini, and GPT and include the full Brief, Lab and Actions system. Agency and Enterprise are custom programs, scoped around question volume, multi-brand workspaces, integrations, and support. A dedicated AI Discovery Analyst can be added to any plan for $99 USD per user/mo.
There is no time-limited trial. Instead, the free AI Discovery Snapshot gives you a real baseline read across Claude, Gemini, and GPT: whether AI is discovering, recommending, or overlooking your brand today, a comparison to category peers, and three recommended next moves, plus a guided walkthrough to interpret the findings. No credit card required. You confirm your email address and we send the results once the run completes.
AI Discovery Intelligence for the companies and agencies growing in a buying journey now led by AI.