Cookie Policy

The fine print.

Last Updated: July 14, 2026

Terms of UsePrivacy PolicyCookie PolicyAI-Generated Content Disclosure

This Cookie Policy explains how BrandCapsule, Inc. ("BrandCapsule," "we," "us," or "our") uses cookies and similar tracking technologies on brandcapsule.ai. It should be read alongside our Privacy Policy.

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They allow the site to recognize your device, remember preferences, and collect information about how you interact with the site. Similar technologies include web beacons, pixels, and local storage, which work in comparable ways.

2. Cookies We Use

Strictly necessary cookies

These cookies are required for the website and platform to function. They cannot be disabled without impairing core features such as login, security, and session management. No consent is required for these cookies.

NamePurposeRetention
sessionManages your authenticated session in the BrandCapsule platformSession
csrf_tokenProtects against cross site request forgery attacksSession
cookie_consentStores your cookie preference selection6 months
Analytics cookies

These cookies help us understand how visitors interact with our site so we can improve it. Analytics cookies process pseudonymized or anonymized data — we do not use them to identify you personally.

NameProviderPurposeRetention
ph_phc_*PostHogProduct analytics; records in-app events (e.g., feature used, page visited) tied to an anonymous session ID rather than personal data.1 year
n/aCloudflareAggregate site analytics beacon, no personal identificationn/a — beacon only

3. Third-Party Cookies

Some cookies on our site are placed by third parties, including analytics providers (PostHog, Cloudflare), and our payment processor (Stripe). BrandCapsule does not control third-party cookies. We recommend reviewing the privacy policies of these providers directly.

When you use our platform, your Query Data (brand names and buyer question prompts) is transmitted to OpenAI, Anthropic, and Google to generate your AI Discovery Intelligence outputs. These providers may set their own cookies governed by their own policies.

4. Your Cookie Choices

Cookie management

Our website does not currently use a cookie consent banner. We use only strictly necessary cookies required for the site and platform to function, along with limited, anonymous analytics (PostHog and Cloudflare) that do not identify you personally and do not include session recording. You can control cookies at any time through your browser settings, as described below. We plan to introduce a cookie preference tool in the future.

Browser settings

You can also manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Note that refusing essential cookies will impair platform functionality. Please refer to your browser’s help documentation for instructions.

Opting out of analytics

To limit analytics cookies, use your browser’s cookie controls as described above. PostHog and Cloudflare analytics on our site do not use identifying information or session recording.

5. Do Not Track

There is no accepted industry standard for responding to Do Not Track signals. We do not currently respond to such signals. We will update this policy if our practices change.

6. Changes to This Policy

We will update this Cookie Policy when we add or remove cookies or tracking technologies. Material changes will be reflected in the Last Updated date above.

If you have questions about any of these policies, please contact us at:

hello@brandcapsule.ai
BrandCapsule, Inc.
343 Soquel Avenue, Suite 305
Santa Cruz, CA 95062