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AI Signal Strength is the new growth metric.
94%begin research inside an AI that recommends brands
Forrester, 2026
Forrester, 2026
62%use AI to compare brands, prices, and reviews
McKinsey, 2026
McKinsey, 2026
2.5B+prompts sent to ChatGPT every day
OpenAI, 2025
OpenAI, 2025
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94% of buyers now begin their research inside an AI that recommends brands to them. This research shows how the buyer journey was rewired, and how to become the brand the AI names.
Inside this paper
The thesis: how the funnel became a signal environment
What the data shows: three places the shift is already measurable
The new discipline: four capabilities of AI Discovery Intelligence
The AI Discovery Index, scored on accuracy, authority, reach, and sentiment
The 90-day playbook: moves you can make this quarter
Why timing favors the movers, with 30+ cited sources
No. 01The New Physics of Discovery
AI Signal Strength is the new growth metric.
The buyer journey has been rearchitected. A research read on how AI describes, ranks, and recommends your brand.
A BrandCapsule White PaperJuly 2026
AI Discovery Intelligence for the companies and agencies growing in a buying journey now led by AI.
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